Street Sports & Media Diversity –
Visibility
The “Street Sports & Media
Diversity” project, beginning with 10 may has started along with the young
participants from Romania, Lithuania, Latvia and Turkey a great process of
insurance of a good visibility, using a diversified range of methods and
resources.
The first action shared was the press
conference of the project’s launching, which was promoted within mass-media,
like writing press and audio video with the help of the newspaper “Sensul
Ramnicean” and the TV channel “TV SAT 2002”.
Following these actions, in the
immediate period were conducted steps of promoting which created a real
visibility campaign that got inside secondary schools and upper schools, which
were actually the principal resource of selection the participants for the
projects funded by Youth in Action.
The communication, the thematic
dialogue that was continuously sustained by the young participants from the
target group were the principal methods within the participants had managed to
inform the community about the project and convince people that the importance
of multicultural involvement for solving some necessities is starting from an
universal problem : the weak practice for sport and the introduction of a new
trend : The Street Sport, beside the improvement of media abilities for the
participants.
Another extremely important way to
promote, afferent to the project, was the online/internet medium recovery. In
this way were used the blogs “euramnicean.blogspot.com” and “streetsportsandmediadiversity.blogspot.com”,
with the Facebook group of the project
and with the Facebook page of the Onix Youth Association where the young
participants created within communities the complete image of a project which
will include youths from four states who approach similar themes : The street
sport and media art.
The online promotion was fully
recovered by our participants. So, continuously, once with the different
ongoing activities of visibility, the participants were posting within the
facebook group of the project different motivational pictures which represented
the proof of the implication and the enthusiasm that the youths showed during
the project.
An special attention was addressed to
the promotion with informative materials. In this way, dressed in blue
customized T-shirt that had on them the name of the project, the seals of the
European Commission and the Youth in Action logo and having on the arm the seal
of Onix Association, the participants had developed some repeated campaigns of
promotion using : flyers, posters, stickers, leaflets.
At the same time were created a
roll-up of the project and also a banner which were printed with the details of
the project, beside the seals and logos of the European Commission and Youth in
Action. Like this, all the young people who entered within the F.O.R.T.E.S.
Youth Center had the chance to have contact with the area of the project and to
be informed about the youth exchange.
Once with the conducting of the APV,
our organization had given to the leaders the promotion and visibility
materials that had been used within their own communities and the most relevant
photos were uploaded on the facebook group of the project.
The promotion activities and
visibility will continue until the effective moment of youth exchange. The date
when the exchange will be made is on 23rd July, the moment when
these 32 participants from Romania, Lithuania, Latvia and Turkey will give life
to the multicultural elements.
Maria Constantinescu
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